One very important objective of Sport Development Team at Bolton Council is to make Bolton a vibrant and healthy place to live and work through providing local opportunities for young people to get active and get healthy.
This recent partnership with iPro Sport will help springboard the first of many campaigns driven by Sport In Bolton to fight excess sugar intake. This campaign will be underpinned by the delivery of specific educational messages from iPro Sport Nutritionists to the local community on the harmful effects of indulging in a high sugar diet and the health benefits of iPro Sport – a naturally sweetened Hydration Isotonic Drink.
Wahid Khan, Sports Development Team - Bolton Council (Sport In Bolton) commented;
“Sport in Bolton are delighted to be partnering with iPro Sport in the fight against excess sugar. As a Sport Development team working with numerous clubs, groups, athletes and schools we believe that iPro Sport ticks all the boxes for rehydration. The fact it's a naturally sweetened drink, goes along with our vision of providing a healthier alternative to high sugar and artificially sweetened products in our community. This is our commitment to the people of Bolton and I know it's the way forward.”
Following the product launch of iPro Sport at Airvault Trampoline Park in Bolton this week - Nick Hird, National Business Development Manager - iPro Sport said;
"This new partnership is a fantastic collaboration for iPro Sport and Sport in Bolton. It is really refreshing to partner with an organisation such as Sport in Bolton, who genuinely care about the health and wellbeing of its community and are actively looking for ways to help educate people to make informed decisions on taking the steps required to lead an active, healthy lifestyle"
Sophie Christy, Commercial Director - iPro Sport said;
"We are absolutely delighted to have teamed up with Sport In Bolton, supporting them in their fight against sugar! We are also extremey proud to announce our sponsorship of the Unsung Hero Award at this years Bolton Active Sports Awards. Sport across the country is heavily reliant on the goodwill and support of volunteers and it's a real privilage to be in a position to pay tribute and honour the people who give up their time to support the development of grassroots sport and physical activities.”