iPro Sport are the Preferred Hydration Drink of both the British Basketball League (BBL) and Women’s British Basketball League (WBBL) after agreeing a four-year deal.
Already the Preferred Hydration Drink of football teams across the Championship, League One and League Two, as well as teams within rugby, netball, cricket, cycling and running, iPro Sport stands out from its competitors with its fructose-free hydrating isotonic drink that contains absolutely no artificial flavours, colours or sweeteners and available in three mouth-watering flavours.
With club nutritionists and sports performance coaches offering testimony to iPro Sport's ability to deliver great hydration and aid recovery, basketball players in the BBL and WBBL are ready to start benefitting from the agreement in coming weeks.
Sophie Christy, Commercial Director of iPro Sport said:
“We are absolutely delighted to be chosen as the Preferred Hydration Drink of the players competing in the BBL and WBBL. We believe this partnership illustrates our ongoing support to sport and specifically our long term commitment to Basketball worldwide.
We are especially excited by the fast pace and compelling growth of the BBL and WBBL and we look forward to playing our role in the future development of the sport.”
BBL Commercial Director, Bob Hope added:
“We are thrilled to welcome iPro Sport into professional basketball in the UK and, in particular, because of its outstanding reputation in other sporting fields.
This latest addition of another valued and highly respected commercial partner demonstrates how the BBL and WBBL are continuing to grow commercially, as well as on the court.
It’s also great that iPro Sport is committed to becoming our official hydration partner for the medium to long-term. Our athletes will certainly benefit from having access to a fantastic product which is arguably the best in market.”