iPro Sport announced as Official Hydration Partner of the 2017 Hereford Festival of Running

Festival of Running

Runners are busy preparing for Herefordshire’s biggest running festival - and they now have even more reason to look forward to the finish line.

iPro Sport has joined up with the Hereford Festival of Running to become the event’s Official Hydration Partner. Everyone taking part in the St Michael’s Hospice fundraiser on Sunday 14th May will receive a much needed bottle of iPro Sport hydration drink after crossing the finish line.

Matt Ashcroft, the Hospice’s Events Manager said;

"We’re very excited to welcome iPro Sport on board for this year’s Festival of Running. Runners will benefit from water stations along each route and now, thanks to iPro Sport, they can rehydrate at the finish. This partnership will help remind people of the importance of remaining hydrated and rehydrating with iPro Sport no matter which distance they are attempting. We would like to thank iPro Sport for backing this Festival which is set to be a memorable event."

The Festival of Running takes place from Hereford Leisure Centre on Holmer Road and features the county’s first ever single lap marathon. There are also Half Marathon, 10K and 5K routes.

Sophie Christy, Commercial Director for iPro Sport commented;

"We are delighted to be partnering up with the 2017 Hereford Festival of Running and to be supporting their runners who are competing across Marathon, Half Marathon, 10K and 5K distances. We have developed a product which is informed sport approved, which provides a quality rehydration solution without the unnecessary excess sugar content and which offers a healthier alternative which is naturally sweetened with Stevia containing no artificial colours, flavours or sweeteners."

As well as the finish line rehydration offer from iPro Sport, everyone taking part will have access to a warm-up area beforehand, plus a medal and sustenance at the end, and a post-event SMS message with their official time.

For more details you can visit www.st-michaels-hospice.org.uk