Players competing at the 2017 Canary Wharf Squash Classic will be better prepared than ever before after iPro Sport were today named as the 'Preferred Hydration Partner' for the PSA M70 tournament which will bring some of the world's best squash players to London's East Wintergarden from March 6-10.
The partnership, reached in conjunction with the Professional Squash Association (PSA) and brokered by the PSA’s exclusive UK commercial agency, CMSeven, will see iPro Sport providing hydration solutions to all participating players across the tournament week with its range of sports drinks and waters - to ensure they remain hydrated before, during and after matches.
iPro Sports drinks, which contain natural ingredients with added vitamins such as B6, B12 and C, are proven to replenish the body with minerals which are lost through sweat and undertaking rigorous exercise - a vital tool in the repertoire of squash players who regularly burn over 1500 calories per hour.
Tournament Director Tim Garner, of Eventis said
“We are very pleased to have reached an agreement with iPro Sport and look forward to working closely with the team ahead of this year's tournament.
As a former professional player I know how demanding squash can be and the key function hydration plays in recovery during and after matches. I’m excited to work with iPro Sport to offer the players a comprehensive solution that will help enable them to perform to their best throughout the event.”
Commenting on the fast growing success of iPro Sport in all sporting arena’s and the role the product plays in helping athletes maintain optimum levels of hydration to aid peak performance, Sophie Christy, Commercial Director of iPro Sport said;
"Hydration underpins everything we do and to partner with the very best in Professional Squash further cements our long-term commitment to support athletes worldwide with a ready to drink isotonic product which provides instant hydration.
We are extremely proud of the partnership with the PSA M70 Tournament; The Canary Wharf Sqaush Classic which is a strong fit for us and we look forward to further developing the global opportunities which this partnership will offer all parties in the future."
PSA Chief Commercial Officer Tommy Berden said:
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“Having iPro Sport join the existing portfolio of partners at the 2017 Canary Wharf Squash Classic is a great boost for the event and we look forward to working with all parties during next month's event, and have every confidence this will lead to further opportunities with the PSA across our respective Tours.”