The Sugar Tax Explained
The Soft Drinks Industry Levy, nicknamed the Sugar Tax, was launched in April 2018. The levy targets the producers and importers of sugary soft drinks to encourage them to remove added sugar. iPro Sport is the only naturally sweetened hydration sports drink not affected by the levy.
What The Experts Say
The Government recommends that natural sugars and added sugar should not total more than 5% of your daily energy (calories) intake. An excessive intake of calories can cause weight gain. iPro Sport contains Stevia, a natural sweetener containing zero calories.
Our Fight Against Sugar
“Salford Community Leisure recently took the stance to remove high sugar products from it's centres and where possible provide healthier alternatives to our customers. iPro Sport meets all of our requirements...” Mark Chew (Head of Sport & Leisure) Salford Community Leisure.
19th August 2019
Dentists Are Asking Schools in England to go Sugar-Free
Dentists in England want more schools to go sugar-free.
13th August 2019
Diet Drinks Might Be Worse For You Than Full Sugar Versions
Just when we thought we were making a healthy choice by switching from normal fizzy drinks to diet versions, it turns out we could actually be doing more harm than good.
12th August 2019
Irish Three-Year-Olds Consuming Up To 10 Teaspoons Of Sugar A Day
Researchers from the Dublin Dental University Hospital at Trinity College have found that 3 year olds in Ireland are consuming on average 10 level teaspoons of 'free sugar' a day.