The Sugar Tax Explained
The Soft Drinks Industry Levy, nicknamed the Sugar Tax, was launched in April 2018. The levy targets the producers and importers of sugary soft drinks to encourage them to remove added sugar. iPro Sport is the only naturally sweetened hydration sports drink not affected by the levy.
What The Experts Say
The Government recommends that natural sugars and added sugar should not total more than 5% of your daily energy (calories) intake. An excessive intake of calories can cause weight gain. iPro Sport contains Stevia, a natural sweetener containing zero calories.
Our Fight Against Sugar
“Salford Community Leisure recently took the stance to remove high sugar products from it's centres and where possible provide healthier alternatives to our customers. iPro Sport meets all of our requirements...” Mark Chew (Head of Sport & Leisure) Salford Community Leisure.
12th December 2018
Christmas foods contain SHOCKING sugar levels
'This hot drink has 130% of daily intake'. Christmas is a time for indulgence, but you might not realise just how much sugar you're consuming.
29th November 2018
'You gotta push this through, bruv’: Jamie Oliver’s sugar tax message to NZ
Celebrity chef Jamie Oliver implores David Clark to pass a sugar tax. WATCH THE VIDEO >
26th November 2018
Diabetes UK charity is slammed for signing £500,000 'blood money' deal
Britain's biggest diabetes charity has come under fire for signing a £500,000 contract with the makers of Tango and Pepsi.